Recherche en marketing

A Spectroscopic Exploration of the Music Marketing Literature: Origins, Historical Roots and Recent Developments

A Spectroscopic Exploration of the Music Marketing Literature: Origins, ...

Has Art Lost Its Aura? How Reintermediation and Decoupling Have Changed the Rules of the Art Game: The Case of Artvisor

Has Art Lost Its Aura? How Reintermediation and Decoupling Have Changed ...

Multivariate Statistical Analysis of Artification Effect on Customer-Based Brand Equity in Luxury Brands

Multivariate Statistical Analysis of Artification Effect on Customer-Bas...

Passing the Bechdel Test and the Influence of Internet and Social Media Advertising on Seeing a New Movie Release

Passing the Bechdel Test and the Influence of Internet and Social Media ...

The Relative Importance of Labelling a Craft Product: A Conjoint Analysis

The Relative Importance of Labelling a Craft Product: A Conjoint Analysis

The Role of the Museum Shop: Eliciting the Opinions of Museum Professionals

The Role of the Museum Shop: Eliciting the Opinions of Museum Professionals