Understanding the Impact of Digital Technology on Performing Arts: A Comparative Analysis of Scientific and Professional Issues

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Margaux Vales, Yacine Ouazzani, Mathilde Pulh

Margaux Vales is a research associate at CREGO (Université Bourgogne Europe). She holds a master’s degree in tourism and cultural management and a PhD in management science. She is interested in transformations in the cultural and creative industries. Her work examines the links between innovation, change adoption and performance.
Yacine Ouazzani is a research associate at CREGO (Université Bourgogne Europe). He has held a number of marketing positions in major international companies and as an independent consultant. His research focuses on opera, perceived value, consumer experience, streaming, marketing of cultural and creative industries.
Mathilde Pulh is Professor of Management Science at IAE Dijon (Université Bourgogne Europe), where she heads the Master’s degree in Tourism and Culture Management. Her research focuses on the management of cultural activities, perceived value and strategies for building experiential offers (museums, festivals, etc.).

ABSTRACT
In the performing arts sector, the changes brought about by increasing financial constraints and ever-changing audiences are of many kinds. An important lever developed in response to these upheavals is the use of technological and digital innovations. This research takes stock of the issues identified by academic researchers on the one hand, and by industry professionals and stakeholders on the other hand, in order to draw a precise map of the challenges and their implications. To this end, a literature review has been carried out on two bodies of literature: articles published in scientific journals and articles published in professional journals (mainstream or specialized media in culture and performing arts). This allowed us to compare the points of convergence and divergence of these corpuses and to identify the main research avenues to be exploited in this fertile field of investigation.
KEYWORDS
Digitalization; digital transformation; new technologies; performing arts; systematic literature review