Comportement du consommateur

The Role of Technology in the Experience Appropriation Process: An Exploration in a Phygital Cultural Context

The Role of Technology in the Experience Appropriation Process: An Explo...

Consumer Perceptions of Artistic Product Innovativeness in Film: Core and Peripheral Attributes

Consumer Perceptions of Artistic Product Innovativeness in Film: Core an...

Rethinking Reading with E-Books: A Consumer Value Perspective

Rethinking Reading with E-Books: A Consumer Value Perspective

An Investigation into the Willingness of Chinese Home Textile Designers to Adopt AI Tools from the Perspective of Guanxi

An Investigation into the Willingness of Chinese Home Textile Designers ...

Predicting Museum Visitors’ Intention Through Nonverbal Cues: The Potential of Facial Expressions

Predicting Museum Visitors’ Intention Through Nonverbal Cues: The Potent...

The Nexus Between Arts and Ageing: Bridging the Generational Gaps

The Nexus Between Arts and Ageing: Bridging the Generational Gaps