Comportement du consommateur

The Role of Technology in the Experience Appropriation Process: An Exploration in a Phygital Cultural Context

The Role of Technology in the Experience Appropriation Process: An Explo...

Consumer Perceptions of Artistic Product Innovativeness in Film: Core and Peripheral Attributes

Consumer Perceptions of Artistic Product Innovativeness in Film: Core an...

Narrative Transportation and Cinematic Advertising:  The Role of Fantastical Thinking in Unrealistic Trailers

Narrative Transportation and Cinematic Advertising: The Role of Fantast...

Pop Culture, Engagement and Visitor Profiles: The Case of Comic Con - Porto 2024

Pop Culture, Engagement and Visitor Profiles: The Case of Comic Con - Po...

Rethinking Reading with E-Books: A Consumer Value Perspective

Rethinking Reading with E-Books: A Consumer Value Perspective

An Investigation into the Willingness of Chinese Home Textile Designers to Adopt AI Tools from the Perspective of Guanxi

An Investigation into the Willingness of Chinese Home Textile Designers ...