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Artistic Value Transformation and Brand Performance in Museum Cultural a...
The Role of Technology in the Experience Appropriation Process: An Explo...
Consumer Perceptions of Artistic Product Innovativeness in Film: Core an...
Narrative Transportation and Cinematic Advertising: The Role of Fantast...
Pop Culture, Engagement and Visitor Profiles: The Case of Comic Con - Po...
Rethinking Reading with E-Books: A Consumer Value Perspective
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