Gestion du marketing

Time Is Money: Running Time and Efficient Strategies in the Movie Industry

Time Is Money: Running Time and Efficient Strategies in the Movie Industry

From Museum to Amusement Park: The Opportunities and Risks of Edutainment

From Museum to Amusement Park: The Opportunities and Risks of Edutainment

The Solid Body Guitar in the Digital Era: How Persistent Myths Influence Musicians’ Evaluation Criteria

The Solid Body Guitar in the Digital Era: How Persistent Myths Influence...

The Disruptive Nature of Digitization: The Case of the Recorded Music Industry

The Disruptive Nature of Digitization: The Case of the Recorded Music In...

Impact of Underlying Demand and Agglomeration of Supply on Seasonality: The Case of the Hollywood Film Industry

Impact of Underlying Demand and Agglomeration of Supply on Seasonality: ...

Measuring Museum Service Quality in Relationship to Visitor Membership: The Case of a Children’s Museum

Measuring Museum Service Quality in Relationship to Visitor Membership: ...