Gestion du marketing

Motivation, Ability and Opportunity to Participate: A Reconceptualization of the RAND Model of Audience Development

Motivation, Ability and Opportunity to Participate: A Reconceptualizatio...

The Olympics in Australia: Museums Meet Mega and Hallmark Events

The Olympics in Australia: Museums Meet Mega and Hallmark Events

The Release of “Greatest Hits” in the Italian Recording Industry: An Empirical Analysis of Strategies and Timing

The Release of “Greatest Hits” in the Italian Recording Industry: An Emp...

Marketing Management in Cultural Organizations: A Case Study of Catalan Museums

Marketing Management in Cultural Organizations: A Case Study of Catalan ...