Gestion du marketing

Social Intervention or Market Intervention? A Problem for Governments in Promoting the Value of the Arts

Social Intervention or Market Intervention? A Problem for Governments in...

Museums: Discovering Services Marketing

Museums: Discovering Services Marketing

Relationship Marketing as a Paradigm for Festivals: A Case Study of the Francofolies of La Rochelle, France

Relationship Marketing as a Paradigm for Festivals: A Case Study of the ...