Gestion du marketing

Using an Integrated Ticket Donation Program to Increase Subscription Sales and Reach Underserved Markets: A Strategic Marketing Approach

Using an Integrated Ticket Donation Program to Increase Subscription Sal...

International Marketing of Canadian Television Programs: Industry Players, Export Successes and Strategic Challenges

International Marketing of Canadian Television Programs: Industry Player...

The Emergence of Museum Brands

The Emergence of Museum Brands

Branding: Positioning Museums in the 21st Century

Branding: Positioning Museums in the 21st Century

Marketing Management in Arts Organizations: Differentiating Arts and Culture Volunteers from Other Volunteers

Marketing Management in Arts Organizations: Differentiating Arts and Cul...