Gestion du marketing

The Music Industry in the Digital Age: Consumer Participation in Value Creation

The Music Industry in the Digital Age: Consumer Participation in Value C...

Impact of Mediation Devices on the Museum Visit Experience and on Visitors’ Behavioural Intentions

Impact of Mediation Devices on the Museum Visit Experience and on Visito...

Consumer Perception of Abstract and Representational Visual Art

Consumer Perception of Abstract and Representational Visual Art

The Importance of Word of Mouth for Museums: An Analytical Framework

The Importance of Word of Mouth for Museums: An Analytical Framework

Impact of Underlying Demand and Agglomeration of Supply on Seasonality: The Case of the Hollywood Film Industry

Impact of Underlying Demand and Agglomeration of Supply on Seasonality: ...