Gestion du marketing

An Artist’s Perceived Value: Development of a Measurement Scale

An Artist’s Perceived Value: Development of a Measurement Scale

Brand Audit for Cultural Institutions (BAC): A Validated and Holistic Brand Controlling Tool

Brand Audit for Cultural Institutions (BAC): A Validated and Holistic Br...

Creating a Competitive Advantage: The Exoticism of Tango and Salsa From Cali, Colombia

Creating a Competitive Advantage: The Exoticism of Tango and Salsa From ...