Gestion du marketing

The Subsidized Contemporary Dance Market in France: Creation at All Costs

The Subsidized Contemporary Dance Market in France: Creation at All Costs

Picasso’s Guernica: The Strength of an Art Brand in Destination e-Branding

Picasso’s Guernica: The Strength of an Art Brand in Destination e-Branding

The Solid Body Guitar in the Digital Era: How Persistent Myths Influence Musicians’ Evaluation Criteria

The Solid Body Guitar in the Digital Era: How Persistent Myths Influence...

The Disruptive Nature of Digitization: The Case of the Recorded Music Industry

The Disruptive Nature of Digitization: The Case of the Recorded Music In...

Impact of Mediation Devices on the Museum Visit Experience and on Visitors’ Behavioural Intentions

Impact of Mediation Devices on the Museum Visit Experience and on Visito...

Consumer Perception of Abstract and Representational Visual Art

Consumer Perception of Abstract and Representational Visual Art