Gestion du marketing

The Importance of Word of Mouth for Museums: An Analytical Framework

The Importance of Word of Mouth for Museums: An Analytical Framework

Impact of Underlying Demand and Agglomeration of Supply on Seasonality: The Case of the Hollywood Film Industry

Impact of Underlying Demand and Agglomeration of Supply on Seasonality: ...

Web Strategies and the Performing Arts: A Solution to Difficult Brands

Web Strategies and the Performing Arts: A Solution to Difficult Brands

The Manifestation of Market Orientation and Its Antecedents in the Program Planning of Arts Organizations

The Manifestation of Market Orientation and Its Antecedents in the Progr...