Gestion du marketing

Applying New Product Development Models to the Performing Arts: Strategies for Managing Risk

Applying New Product Development Models to the Performing Arts: Strategi...

The Significance of European “Capital of Culture” for Tourism and Culture: The Case of Kraków 2000

The Significance of European “Capital of Culture” for Tourism and Cultur...

Museums: Challenges for the 21st Century

Museums: Challenges for the 21st Century

Museums: Discovering Services Marketing

Museums: Discovering Services Marketing

Social Intervention or Market Intervention? A Problem for Governments in Promoting the Value of the Arts

Social Intervention or Market Intervention? A Problem for Governments in...