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Programming Strategies and Demand in the Performing Arts: The Case of the Forum in Le Blanc-Mesnil, France

Programming Strategies and Demand in the Performing Arts: The Case of th...

Are Arts Events a Good Way of Augmenting the Economic Impact of Sport? The Case of the 2010 FIFA World Cup and the National Arts Festival in South Africa

Are Arts Events a Good Way of Augmenting the Economic Impact of Sport? T...

Loyalty Behaviours and Segmentation of Performing Arts Audiences: The Case of Théâtre de l’Athénée in Paris

Loyalty Behaviours and Segmentation of Performing Arts Audiences: The Ca...

Communication Strategies to Enhance the Effectiveness of Product Placement in Movies: The Case of Comparative Appeal

Communication Strategies to Enhance the Effectiveness of Product Placeme...

A Taste of What’s to Come: The Appetitive Value of Sequential Product Launches

A Taste of What’s to Come: The Appetitive Value of Sequential Product La...

Customer Identification and Retention: The Determinants of Intention to Re-patronize in the Film Industry

Customer Identification and Retention: The Determinants of Intention to ...