Recherche de marché

Customer Identification and Retention: The Determinants of Intention to Re-patronize in the Film Industry

Customer Identification and Retention: The Determinants of Intention to ...

Consumer Attitudes Towards Music Piracy: A Spanish Case Study

Consumer Attitudes Towards Music Piracy: A Spanish Case Study

The Audience Experience: Measuring Quality in the Performing Arts

The Audience Experience: Measuring Quality in the Performing Arts

Brand Orientation of Museums: Model and Empirical Results

Brand Orientation of Museums: Model and Empirical Results

“I’d Rather Play Than Look at Statues”: The Experiences of Children With Art Works and Interactive Devices at an Art Exhibition

“I’d Rather Play Than Look at Statues”: The Experiences of Children With...

Managing Cultural Events and Meetings Activities in European Urban Destinations

Managing Cultural Events and Meetings Activities in European Urban Desti...