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Effects of Country-Genre Congruence on the Evaluation of Movies: The Moderating Role of Critical Reviews and Moviegoers’ Prior Knowledge

Effects of Country-Genre Congruence on the Evaluation of Movies: The Mod...

A Scale for Measuring Aesthetic Style in the Field of Luxury and Art Products

A Scale for Measuring Aesthetic Style in the Field of Luxury and Art Pro...

Why Occasional Theatregoers in France Do Not Become Subscribers

Why Occasional Theatregoers in France Do Not Become Subscribers