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The Conjoint Analysis as an Instrument for Marketing Controlling, Taking a Public Theatre as an Example

The Conjoint Analysis as an Instrument for Marketing Controlling, Taking...

A Model for Measuring the Goals of Theatre Attendance

A Model for Measuring the Goals of Theatre Attendance

Factors Influencing Subscription and Single-Ticket Purchases at Performing Arts Organizations

Factors Influencing Subscription and Single-Ticket Purchases at Performi...

The Importance of Ticket Prices for Theatre Patrons

The Importance of Ticket Prices for Theatre Patrons

Classical Music Concerts Can Be Fun: The Success of BBC Proms

Classical Music Concerts Can Be Fun: The Success of BBC Proms