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Measuring Satisfaction Among Festivalgoers: Differences Between Tourists and Residents as Visitors to a Music Festival in an Urban Environment

Measuring Satisfaction Among Festivalgoers: Differences Between Tourists...

Lead User Influence on New Product Development Decisions of UK Theatre Companies: An Empirical Study

Lead User Influence on New Product Development Decisions of UK Theatre C...

The Decline of the Subscriber Base: A Study of the Philharmonia Orchestra Audience

The Decline of the Subscriber Base: A Study of the Philharmonia Orchestr...

Critical Opinion as a Tool in the Marketing of Cultural Products: The Experiential Label

Critical Opinion as a Tool in the Marketing of Cultural Products: The Ex...

Mystery Visitors in Museums: An Underused and Underestimated Tool for Testing Visitor Services

Mystery Visitors in Museums: An Underused and Underestimated Tool for Te...