Recherche en marketing

The Art Infusion Effect of Intangible Cultural Heritage: A Study on the Influence of Different Art Types on Consumer Product Evaluation

The Art Infusion Effect of Intangible Cultural Heritage: A Study on the ...

A Spectroscopic Exploration of the Music Marketing Literature: Origins, Historical Roots and Recent Developments

A Spectroscopic Exploration of the Music Marketing Literature: Origins, ...

The Digital Strategies of Publishing Houses: A Matter of Book Content?

The Digital Strategies of Publishing Houses: A Matter of Book Content?

Post-Series Depression: Mediating the Relationship Between Screen Fandom and Abnormal Consumption of Screen-Related Products

Post-Series Depression: Mediating the Relationship Between Screen Fandom...

How Status Affects the Unconventionality of Opera Repertoires: Conflicting Criteria for Status Distinction, Aesthetic Conventionality and Repertoire Nonconformity in Italian Opera

How Status Affects the Unconventionality of Opera Repertoires: Conflicti...

Customer Engagement and New Product Adoption in the Music Industry: The Importance of Fit Between Brand and New Product Innovativeness

Customer Engagement and New Product Adoption in the Music Industry: The ...