IJAM Volume 14 Number 1 (PDF)

IJAM Volume 14 Number 1 (PDF)

Web Strategies and the Performing Arts: A Solution to Difficult Brands

Web Strategies and the Performing Arts: A Solution to Difficult Brands

Loyalty Behaviours and Segmentation of Performing Arts Audiences: The Case of Théâtre de l’Athénée in Paris

Loyalty Behaviours and Segmentation of Performing Arts Audiences: The Ca...

The Manifestation of Market Orientation and Its Antecedents in the Program Planning of Arts Organizations

The Manifestation of Market Orientation and Its Antecedents in the Progr...

Communication Strategies to Enhance the Effectiveness of Product Placement in Movies: The Case of Comparative Appeal

Communication Strategies to Enhance the Effectiveness of Product Placeme...

Gabriel García Márquez and the Foundation for a New Ibero-American Journalism

Gabriel García Márquez and the Foundation for a New Ibero-American Journ...