Evolution of the Literature on Experiential Marketing After Holbrook and Hirschman’s (1982) Seminal Article

Evolution of the Literature on Experiential Marketing After Holbrook and...

IJAM Volume 26 Number 1 (PAPIER)

IJAM Volume 26 Number 1 (PAPIER)

Reviewing Experiential Value in the Arts

Reviewing Experiential Value in the Arts

The Role of Fantasies in the Arts: A Call for Better Understanding and Management

The Role of Fantasies in the Arts: A Call for Better Understanding and M...

IJAM Volume 26 Number 1 (PDF)

IJAM Volume 26 Number 1 (PDF)

Consumption Experiences in the Arts

Consumption Experiences in the Arts