Fidélité

Audience Behaviour or Buyer Behaviour: What Can Models of Brand Buying Behaviour Say About Arts Audiences?

Audience Behaviour or Buyer Behaviour: What Can Models of Brand Buying B...

Measuring Museum Service Quality in Relationship to Visitor Membership: The Case of a Children’s Museum

Measuring Museum Service Quality in Relationship to Visitor Membership: ...

Why Occasional Theatregoers in France Do Not Become Subscribers

Why Occasional Theatregoers in France Do Not Become Subscribers

“Friends” Schemes in Arts Marketing: Developing Relationships in British Provincial Theatres

“Friends” Schemes in Arts Marketing: Developing Relationships in British...