Marketing culturel

Marketing Management in Cultural Organizations: A Case Study of Catalan Museums

Marketing Management in Cultural Organizations: A Case Study of Catalan ...

Relationship Marketing as a Paradigm for Festivals: A Case Study of the Francofolies of La Rochelle, France

Relationship Marketing as a Paradigm for Festivals: A Case Study of the ...

Critical Opinion as a Tool in the Marketing of Cultural Products: The Experiential Label

Critical Opinion as a Tool in the Marketing of Cultural Products: The Ex...