Services

The Role of the Museum Shop: Eliciting the Opinions of Museum Professionals

The Role of the Museum Shop: Eliciting the Opinions of Museum Professionals

Klaus Zehelein and the Stuttgart State Opera: When Tradition and Innovation Go Hand in Hand

Klaus Zehelein and the Stuttgart State Opera: When Tradition and Innovat...

Museums: Discovering Services Marketing

Museums: Discovering Services Marketing

What Role for Marketing in the Arts? An Analysis of Arts Consumption and Artistic Value

What Role for Marketing in the Arts? An Analysis of Arts Consumption and...