Consumer Behavior

“The Layout Helps” –  Community Orchestra Performance Spaces and Relational Audience Engagement

“The Layout Helps” – Community Orchestra Performance Spaces and Relatio...

Exploring the Impact of Book Influencers on Reading Intentions in the Scroll Era

Exploring the Impact of Book Influencers on Reading Intentions in the Sc...

Do Children Motivate Their Parents to Play Digital Games? Child-Rearing vs. Intrafamilial Externality

Do Children Motivate Their Parents to Play Digital Games? Child-Rearing ...

Evolution of the Literature on Experiential Marketing After Holbrook and Hirschman’s (1982) Seminal Article

Evolution of the Literature on Experiential Marketing After Holbrook and...

Reviewing Experiential Value in the Arts

Reviewing Experiential Value in the Arts

Consumption Experiences in the Arts

Consumption Experiences in the Arts