Marketing Management

Overcoming the Obscurity of Local Entrepreneurial Artisan Firms: The Role of E-Commerce Signals

Overcoming the Obscurity of Local Entrepreneurial Artisan Firms: The Rol...

When Societal Critique Becomes Artistic Value: Theorizing Societal Marketing in Contemporary Art

When Societal Critique Becomes Artistic Value: Theorizing Societal Marke...

A Scale for Measuring Perceived Artist Authenticity When Artists Are Associated with Brands

A Scale for Measuring Perceived Artist Authenticity When Artists Are Ass...

Time Is Money: Running Time and Efficient Strategies in the Movie Industry

Time Is Money: Running Time and Efficient Strategies in the Movie Industry

An Analytical and Comparative Approach to Cultural Heritage Experiences Enhanced With Augmented Reality

An Analytical and Comparative Approach to Cultural Heritage Experiences ...

Effects of Various Charitable Contribution Ratios under Pay-What-You-Want on Art Museum Revenues

Effects of Various Charitable Contribution Ratios under Pay-What-You-Wan...