Marketing Management

A Scale for Measuring Perceived Artist Authenticity When Artists Are Associated with Brands

A Scale for Measuring Perceived Artist Authenticity When Artists Are Ass...

Time Is Money: Running Time and Efficient Strategies in the Movie Industry

Time Is Money: Running Time and Efficient Strategies in the Movie Industry

An Analytical and Comparative Approach to Cultural Heritage Experiences Enhanced With Augmented Reality

An Analytical and Comparative Approach to Cultural Heritage Experiences ...

Effects of Various Charitable Contribution Ratios under Pay-What-You-Want on Art Museum Revenues

Effects of Various Charitable Contribution Ratios under Pay-What-You-Wan...

How the Attributes of a Museum Experience Influence Electronic Word-of-Mouth Valence: An Analysis of Online Museum Reviews

How the Attributes of a Museum Experience Influence Electronic Word-of-M...

How God and King Affect Our Music Tastes: Religiosity and Political Interest as Predictors of Omnivorousness

How God and King Affect Our Music Tastes: Religiosity and Political Inte...