IJAM Volume 12 Number 2 (PDF)

ISSN/ISBN : 1480-8986
Pages : 78

Product: Journal

$53.00 CA


The first article in this issue of the Journal looks at the synergy between major events and their repercussions in the cultural sector. Authors Rossella Cappetta, Beatrice Manzoni and Severino Salvemini explore the links between cultural management and urban studies.

Andrea Hausmann focuses on entrepreneurship and the start-up difficulties faced by arts entrepreneurs. According to the author, the main problem in the context of Germany lies in the lack of training offered by the education system, which does not adequately prepare students in arts disciplines to start up their own cultural enterprises or manage their careers.

There exists a dichotomy between tourism and heritage preservation. Although many people believe a priori that the differences between these two fields of activity are irreconcilable, Manuela De Carlo and Paola Dubini propose a three-phase process that eliminates the apparent paradoxes between the preservation of fragile heritage resources and their development as tourist attractions.

In our fourth article, Damien Chaney describes an interesting new phenomenon that allows consumers to directly fund their favourite artists: community record labels that exploit the possibilities offered by Web 2.0. The author warns, however, that this formula is not without its drawbacks.

The next contribution deals with sponsorship, focusing specifically on an arrangement between an opera company that produces contemporary works and a private company associated with a traditional industry. Stephen B. Preece traces the origins of this partnership, which culminated in a major sponsorship by Aeroplan, a loyalty marketing company originally associated with Air Canada.

Finally, in our Company Profile Isabelle Assassi offers an interesting portrait of an internationally renowned classical music festival, La Folle Journée de Nantes. The 2009 edition of this event presented 270 concerts, hosted 1,800 artists from around the world and attracted 170,000 spectators over a period of five days. Held in the city of Nantes in western France, La Folle Journée has become one of the most important festivals in Europe. Readers will discover a thought-provoking and inspiring example of a major cultural event.

François Colbert