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Exploring the Impact of Book Influencers on Reading Intentions in the Scroll Era

Exploring the Impact of Book Influencers on Reading Intentions in the Sc...

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Passing the Bechdel Test and the Influence of Internet and Social Media Advertising on Seeing a New Movie Release

Passing the Bechdel Test and the Influence of Internet and Social Media ...

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It’s a Matter of Attention: The Marketing of Theatres in the Age of Social Media

It’s a Matter of Attention: The Marketing of Theatres in the Age of Soci...

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The Importance of Word of Mouth for Museums: An Analytical Framework

The Importance of Word of Mouth for Museums: An Analytical Framework

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