Marketing Culture and the Arts, 5th Edition (Version imprimée seulement)
89,00 $ CA
La cinquième édition est disponible en anglais et en version imprimée seulement.
This book is written for managers of cultural enterprises of all types, whether large or small, non-profit or commercial, local or international, part of the cultural industry or a creative venture. In addition to presenting basic marketing concepts, it discusses how these have traditionally been applied and, most importantly, how they apply to the specific context of culture and the arts. For cultural managers interested in marketing, this book offers an analytical framework and a series of reflections that will help them assess their current practices while providing a frame of reference for selecting future courses of action. Marketing Culture and the Arts is a useful tool for anyone seeking to understand how marketing works within the cultural context and to familiarize themselves with the unique challenges posed by artistic products in the choice of marketing strategies. This book is a valuable resource not only for managers in the cultural milieu, but also for public administrators, private-sector managers in charge of corporate sponsorship, marketing students, and service providers. The book has been published in 15 languages and is used in many universities in the world.
|François Colbert, C.M., M.B.A., M.Sc., is Professor of Marketing at HEC Montréal, where he holds the Carmelle and Rémi Marcoux Chair in Arts Management and is responsible for the Master of Management in International Arts Management. He is Founding Editor of the International Journal of Arts Management. Professor Colbert has been actively involved in the arts and cultural field for over 40 years. He has served on the boards of directors of numerous cultural organizations, including the Canada Council for the Arts. He is the author of close to 200 publications on arts management-related issues. In 2002 he was awarded the Order of Canada for his many achievements and for his unique contributions in developing the field of arts management. In 2005 he was named Fellow of the Royal Society of Canada and in 2012 he was appointed UNESCO Chair in Cultural Management.
|Philippe Ravanas, D.E.S.C.A.F., M.B.A., is Professor and Chairman Emeritus of the Business & Entrepreneurship Department of Columbia College in Chicago. A native of France, he is a Marketing expert with three decades of experience in building bridges between cultural industries and academia in Europe, North America, China and Russia. He has been a Visiting Professor of HEC Montréal, of the Central Academy of Drama of Beijing (China) and has lectured extensively throughout the world. He is the Associate Editor of the International Journal of Arts Management and a contributor to the Journal of Cultural Economics. He previously worked for the Walt Disney Company in Paris and Christie’s Auction House in London. He has provided consulting services to the United Nations Conference on Trade & Development, the World Trade Organization, the European Parliament, the National Geographic Society, Amazon, RCA, Technicolor, Columbia Sportswear, AC Nielsen, General Electric, and Toshiba. He also has coached many cultural institutions in drafting marketing plans, including Chicago’s Second City Theatre, the San Francisco Shakespeare Festival and Boston’s Revels. He is a drummer, has studied under jazz greats Bruno Ziarelli & Jim Latimer, and is an avid traveler.
Bibliothèque et Archives nationales du Québec and Library and Archives Canada cataloguing in publication
Printed in Canada.