Marketing

A Spectroscopic Exploration of the Music Marketing Literature: Origins, Historical Roots and Recent Developments

A Spectroscopic Exploration of the Music Marketing Literature: Origins, ...

It’s a Matter of Attention: The Marketing of Theatres in the Age of Social Media

It’s a Matter of Attention: The Marketing of Theatres in the Age of Soci...

Consumption Habits, Perception and Positioning of Content-Access Devices in Recorded Music

Consumption Habits, Perception and Positioning of Content-Access Devices...

Teatro Olympia: A Family-Run Venue Entering a New Century

Teatro Olympia: A Family-Run Venue Entering a New Century

Festival de Lanaudière: Differentiation in Customer Experience

Festival de Lanaudière: Differentiation in Customer Experience

External Impact of Arts Management Research: An Extended Analysis

External Impact of Arts Management Research: An Extended Analysis