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IJAM Volume 3 Number 1 (PDF)

IJAM Volume 3 Number 1 (PDF)

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IJAM Volume 3 Number 1 (PRINT)

IJAM Volume 3 Number 1 (PRINT)

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Evaluating Consumer Behaviour in the Field of Arts and Culture Marketing

Evaluating Consumer Behaviour in the Field of Arts and Culture Marketing

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Mystery Visitors in Museums: An Underused and Underestimated Tool for Testing Visitor Services

Mystery Visitors in Museums: An Underused and Underestimated Tool for Te...

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The UK National Lottery and the Arts: Reflections on the Lottery’s Impact and Development

The UK National Lottery and the Arts: Reflections on the Lottery’s Impac...

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Using an Integrated Ticket Donation Program to Increase Subscription Sales and Reach Underserved Markets: A Strategic Marketing Approach

Using an Integrated Ticket Donation Program to Increase Subscription Sal...

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